What are your Web site visitors doing?

Understanding how visitors use your site, as compared to how you want visitors to use your site, is the difference between an effective marketing tool and a good looking but ultimately useless Web site. Web analytics is the study of the behavior of Web site visitors. Web analytics utilizes data collection from a Web site to determine which aspect(s) of the Web site work in meeting business objectives: forms filled out, content downloaded, contact information collected, orders placed.

Data collected includes Web traffic reports, including links, back links, navigation on the site, time on pages, number of pages read, search engine results and more. This data is typically compared against key performance indicators and used to improve a Web site or marketing campaign's audience response.

Why are the Web site visitors doing that?

Knowing how a Web site visitor uses your site is the first step. Knowing why they navigate the way they do, why they click or don't click on links, where they abandon a cart, what makes them more likely to fill out a form is the second step. An effective Web site is continuously changing, in subtle and not so subtle ways. A button resized, relabeled or recolored; a form repositioned on the page; these items can make a huge difference in how people use the site. Go ZapIT applies Web Analytics to the fine-tuning of your site to produce maximum return on the investment and resources you have.

Go ZapIT Interactive is a Cincinnati Internet Marketing and Digital Communications Agency helping our clients effectively use integrated marketing strategies to increase bottom line results. We specialize in custom applications, interactive web site development, and online marketing. Using engaging Web designs and content, we drive qualified traffic to your site and improve lead generation through extensive knowledge of search engine optimization, link building, and pay per click strategies.