Clients frequently begin web design reviews for their new website and marketing discussions with their logo. They want it big. Big on the website, big in ads, big in collateral. They want the company's name to stand out and feel that by increasing the size - it will meet their goals.
There's a delicate balance between having too many words on a professional web page design and going to the other end of the spectrum of being practically 'wordless'. It is not uncommon for a new web design client to say, "I don't like a lot of words. Nobody every reads the words anyway.