SEO & Search Engine Optimization

Search engine optimization, or SEO, is the process of increasing the number of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited.

What is a Meta Description? (And Why You Should Care)

A meta description is a 160 character, human-readable summary of a web page’s content.

Coffee Loyalty

To be fair, Starbucks doesn’t just sell coffee. They sell an experience. They sell an idea. They sell ambiance.