When it comes to placement, everyone knows that organic Search Engine Optimization (SEO) is the key to obtaining visitors for very little cost—but getting those visitors takes time and effort. It is simply not enough to add some meta tags and wait for the search engines to propel your organization’s website to the top pages of the search engines. It takes more. Quite frankly, a lot more!
To build a successful website that achieves your marketing goals, your organization must:
- Invest time to research the competition and analyze the search behaviors of your visitors
- Carefully develop a website navigation architecture that is easy for both your visitors and the search engines to crawl
- Skillfully intertwine the right key phrases into your content focused copy
- Monitor and analyze performance with the use of advanced site analytics