Email Marketing

Technology doesn't always bring a smile to people's faces. But we think you will enjoy using our email manager. Both for its simplicity and for its effectiveness.

Email is the quickest, most inexpensive way to reach your interested site visitors and customers. With opt in email campaigns, you have an audience that would like to know more about your business, your site and current promotions. Email can be used to announce specials to long-time customers and to announce new products and services as they become available. Email is the best medium to keep customers up to date on your offerings and business changes. As part of our overall Web Consulting service, we analyze your current email assets and can suggest effective strategies for increasing your ROI.

Email marketing and Email campaigns offer many advantages over traditional mail and postcards:

• Speed
• Cost
• Tracking
• Readily identifiable ROI (Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.)
• Automation
• Work as part of an ongoing Web Analytics program

Email Marketing and Privacy Concerns

Email marketing can also involve using industry lists, from legitimate industry directories, of people who have agreed to receive emails. This can help introduce your company and services to new customers, who have already indicated interest in your products. It is important (and legally required) to allow recipients to opt out of future emails. This should be used sparingly, as an addition to growing your own database of customers, as there is a fine line between SPAM and mass industry-specific emails. Email marketing is highly effective when targeted at the correct audience but care must be used to respect the concerns of most email recipients, who experience a great deal of unwanted emails.

Professional Email Marketing—It's A Snap With The Wizard

Mailing List Manager allows your organization to create professional HTML email campaigns in minutes with the easy-to-use wizard. No technical knowledge is required. Add your organization's unique content and images and customize it to match your unique brand. Or have our design team create templates for you. Select which lists should receive your organization's emails and define the day and time to send your email campaign. You have the option to send your email right away, or schedule it for a future time and date.

Go ZapIT Interactive is a Cincinnati Internet Marketing and Digital Communications Agency helping our clients effectively use integrated marketing strategies to increase bottom line results. We specialize in custom applications, interactive web site development, and online marketing. Using engaging Web designs and content, we drive qualified traffic to your site and improve lead generation through extensive knowledge of search engine optimization, link building, and pay per click strategies.