Dynamic Web Sites

One of the benefits of technology is the streamlining of a business process.

A dynamic Web site provides a marketing medium that changes to meet the needs of the viewer, that updates as new information is made available and that can truly be considered interactive. Although the Web is frequently viewed as an interactive medium, most sites are static and do not take full advantage of the benefits of the medium. Dynamic Web sites offer information that can make the Web site experience unique to each viewer. In addition to great Web design, effective Web content and complementary use of Flash and Multimedia, dynamic content creates an ideal user experience, for both internal and external sites.

While the technology behind the scenes changes, the intent is to deliver the content a specific client wants, at the time they want it and to allow them to make data entries that feed into a system that automatically updates information other visitors might see. Making reservations online can automatically block out dates so other visitors know when a service is available or unavailable. The site can notify you when information has been entered, it can trigger emails and reminders. Ecommerce systems can communicate with inventory and notify shoppers when products are temporarily out of stock or send emails when they are back in stock.

When Do I need a Dynamic Web site?

When your customers do.

Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages or compiled on the server utilizing server-side scripting languages. Dynamic Web sites use database driven Web site design, with other.

Effective intranets and extranets are always dynamic, delivering new content to the intended audience as soon as it is available. Ecommerce sites benefit from being dynamic, making the purchasing process smoother. Large sites that have constantly updated content benefit from the content feeding across multiple pages where applicable. Only small, unchanging, brochure sites might not reap large benefits from a dynamic approach. And even then, a performance review might be able to suggest ways a dynamic approach could increase traffic and conversions.

Learn how we create dynamic Websites that evolve to meet clients' needs.