Business Challenges, Resolved Elegantly.
Trisha DeHall Designs
Challenge
Trisha DeHall Designs is a premium leather apparel boutique aimed at the discriminating motorcyclist. As a smaller company aimed at a niche, upscale market, Trisha DeHall needed to provide a sophisticated online storefront that displayed the clothing in a site as sophisticated as her designs and an ecommerce venue that made purchasing simple.
The client had existing print material but no Web site. Her site needed to be easily managed, as inventory changed and new images were uploaded along with new product descriptions, sales and specials, contests and other topical content.
Solution
Results
In the four months after site launched, Trisha DeHall had 7000 unique visitors. Orders on the site show close correlation to email campaigns. There is a very even spread of search terms used to find the site, with no keywords dominating the others.
Technology
Flash, PHP, email manager, content management system, shopping cart.
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AddisonMckee
Challenge
A manufacture computer controlled machine tools, including CNC Tube Benders, AddisonMckee had a large customer base but wanted to increase awareness of their products on a global scale, drive traffic to their site. Their existing site was very simple and did not reflect their position as a global leader in CNC machine tools. As a "brochure" site, it was not search-engine optimized, nor was it effective at attracting new traffic.
Solution
Results
Site traffic increased more than 100 percent and search engine placement for industry keywords was increased to first page for all agreed upon terms. Viable leads have increased almost 80%. Search engine presence has increased dramatically, to first page for many terms.
Technology
Flash, PHP, CMS, Custom programming
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Doran Manufacturing
Challenge
Doran Manufacturing is a leading national manufacturer / distributor of Tire Pressure Monitoring Systems, OEM led lights and school bus safety products. Their original Web site was a small brochure site with no ecommerce capabilities.
Solution
Working closely with their branding agency and ecommerce solution provider, Go ZapIT provided:
Results
A multi-channel e-commerce campaign along with an online shopping cart was added to make purchasing products easier. Search engine placement is first page for most terms. Traffic and leads have both increased dramatically.
Technology
Flash, PHP, CMS
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KnitMesh and Elmac Technologies
Challenge
KnitMesh and Elmac Technologies were fully rebranding themselves, attempting to establish a more solid Web presence and were interested in increasing their global market share. Both were looking for long term growth and easily read metrics to track their marketing investments. As a global manufacturer located outside the U.S., the company they worked with had to be able to work through virtual meetings and teleconferencing technology, with both them and their branding agency.
Solution
Results
Both sites are seeing increased traffic, increased downloads of product information, increased information and contact requests, better search engine ranking (1st or 2nd page for most keywords) and there is a monthly program in place to review site effectiveness and continue to enhance the return on investment.
Technology
Flash, PHP, Custom Programming
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KnitMesh website
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Elmac website
National Development Council
Challenge
National Development Council (NDC) is a non-profit community development organization. They had an existing site in a custom developed content management system (CMS). The site and the content management system were left unfinished and they needed to recover their investment in the CMS. They wanted a redesign at the same time the CMS was finished.
Solution
Results
NDC launched their new site, with content they provided. They were able to successfully access and change all of the site's content and continue to use the CMS to update and refresh content.
Technology
CMS, Custom programming
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