Why You Don't Need to Follow Everyone on Twitter

This week at GoZapIt, we were discussing the art of gathering followers on Twitter, and whether the goal to get 10,000 followers was misguided.

For what it’s worth, we like knowing who our clients are– and it’s almost impossible to really know who 10,000 people are.

And as it turns out, we have scientific cause to think this way; in fact, there’s an entire scientific theory that says that the maximum amount of people you can have a relationship with peters out after you reach around 200. It’s called Dunbar’s number.

Putting our pocket protectors aside, we reasoned that following every Tom, Dick, or (Anthony) Weiner out there probably isn’t the best way to go about tweeting. We crave knowing our clients. After all, you can’t really help someone with their branding or website if you don’t understand them or their company.

Before you set a goal of two zillion twitter followers, take some time to think about your social media strategy. The point of social media is to be social--and it's not easy to be social with two zillion people.

You can find us @GoZapIt on Twitter--we're looking forward to getting to know you!

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