Ok, they were diaries or journals. My wife would suggest when I was young the pages were stone and we used chisels to carve on them. She would be exaggerating for comedic effect. It’s why I love her so much. The point is blogs are a relatively new phenomena that involves a shared experience. A chance to share my thoughts and have people respond, suggest new ideas, critique the ones presented and generally have a conversation about the ideas.

What’s so important about my thoughts that you should care? I have worked in marketing for 20+ years. (Unless you consider the time I spent with a lemonade stand where I would try to convince passersby to quench their thirst with an amazingly refreshing icy cold beverage–in that case it has been 30 or so years with a few breaks). I have worked with start-ups, fortune 500s, B2B, B2C, non-profits and every other type of business imaginable. (Well not torture for profit, professional assassins or lots of other businesses I can imagine, but I’m a writer and spend a lot of time imagining things). My point is I suppose you might read the blog in case my experiences help you with copywriting, marketing or whatever else your working on that calls for a brain block to be dislodged.

So marketing. My first thought is do not try to send direct mail pieces written on stone tablets. It cost too much. Unless you are have a product tie-in with Moses. His boss seems fairly well capitalized. Actually my first thought is there are no rules in marketing. Every time I come up with one, someone proves me wrong

What I am really saying is that everything in this blog will be wrong, but it worked for me at some point. I’m ok with being wrong as long as it works out well for the client. End in prepositions, dangle participles, capitalize wherever you want in the sentence, use garish colors, make the site Flash heavy, get rid of all navigation: the right campaign, the right client, the right Web site or print piece; it’s all about the marriage of form and function.