We all know that the pen is mightier than the sword, but is it mightier than your sales department?

Some companies are betting on it, and most likely you should, too.

This weekend, The New York Times wrote right past Groupon’s business model, their celestial rise, and their billion dollar Google dodge to focus on what truly makes the company stand aside from the rest of the group coupon and daily deal sites: their content.
“People have grown numb to the elements of advertising that pander to their fears and hopes,” says Groupon’s editor in chief Aaron With.  “[It] insults their intelligence with safe, bland approaches at creativity.”
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Last week we discussed how marketing where the sun don’t shine (literally), can make your potential customers deem you a skeevy marketer. After all, the point of marketing is to engage, not enrage.

To finish off this three-part “Skeevy Series”, we’re going to discuss marketing on the web. After all, as we at GoZapIT always say, successful websites do not happen by accident.

Here is a list –as told from a user’s perspective – of really bad web marketing techniques:
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Brevity is the soul of an email marketing subject line. When your new email marketing message shows up you have a nano second or less to differentiate yourself from spam, junk mail, forwards from coworkers and friends and all of the tens or hundreds of emails pouring into people’s in boxes. So what can you do to get your next email marketing message noticed? (more…)