If you haven’t heard of Kumo or Wolfram|Alpha, you’re not alone. But you will. Kumo is a beta rebranding of MS Live Search, which was a rebranding of MSN search which … MS wants to be competitive in the search market. So it keeps changing its approach, refining it, putting new skins on it and hoping magic will strike. (more…)

I am not complaining. Nor insulting your site. People are obviously finding it. Take our site (please, for all of you Henny Youngman fans. All three of you still alive.) We have analytics that indicate people have come in from search engines using just the word “web.” Our name is the most frequent search sending people our way and then we do pretty well for services we offer. But “web.” While we are a Web company, there are almost 4 billion competitors for the word “web.” We are happy someone found us that way but we are not really optimized for that. Also someone found us for “Custom programming in Gujarat.” We are not in Gujarat, not even in India. (We are in Cincinnati). So again we are happy someone found our site, but that might not have been an easily converted lead.

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