Google is doing it. Twine. Twitter. Delicious. They offer a version of it. Yahoo and Microsoft are discussing it. What is it? Personal search. It’s being bandied about as the next big thing. A game changer for search engines, search engine marketing and search engine optimization. How does it work? Social bookmarking sites, like Twine and Delicious are straightforward: sites you bookmark lead you to other sites other people have bookmarked that are similar. It’s not so much a search as an exploration of similar sites. A community-based approach to finding what you want. That’s not the newest twist on personal search (more…)