We all know that the pen is mightier than the sword, but is it mightier than your sales department?

Some companies are betting on it, and most likely you should, too.

This weekend, The New York Times wrote right past Groupon’s business model, their celestial rise, and their billion dollar Google dodge to focus on what truly makes the company stand aside from the rest of the group coupon and daily deal sites: their content.
“People have grown numb to the elements of advertising that pander to their fears and hopes,” says Groupon’s editor in chief Aaron With.  “[It] insults their intelligence with safe, bland approaches at creativity.”
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Sometimes, the night is just perfect. A romantic, moonlit dinner after a movie that isn’t based on a Hasbro toy line from the 1980s, all topped off with great wine and a high-caloric dessert.

Everything is working out beautifully, it’s just you and your date; it’s almost as if you’re miles away from civilization, in your own little romantic bubble. (more…)

Brevity is the soul of an email marketing subject line. When your new email marketing message shows up you have a nano second or less to differentiate yourself from spam, junk mail, forwards from coworkers and friends and all of the tens or hundreds of emails pouring into people’s in boxes. So what can you do to get your next email marketing message noticed? (more…)