Give me a hint
The Web is a seemingly endless source of information on anything and everything. Problems arise when the information is incorrect or incomplete. Suppose, for example, your company has a name like Universal Import & Exports. There are a lot of companies with this name and similar names, including Universal Exports, of James Bond fame.

So if a client looks for your company, what do they find? You? Someone with a similar (or even identical name, in a global context)? And what if they find you when looking for someone else? Should you care? To the last question, yes. Everyone is a potential client. Figure out why they are finding you. Some things you can’t fix, but some things you can.

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