Google is doing it. Twine. Twitter. Delicious. They offer a version of it. Yahoo and Microsoft are discussing it. What is it? Personal search. It’s being bandied about as the next big thing. A game changer for search engines, search engine marketing and search engine optimization. How does it work? Social bookmarking sites, like Twine and Delicious are straightforward: sites you bookmark lead you to other sites other people have bookmarked that are similar. It’s not so much a search as an exploration of similar sites. A community-based approach to finding what you want. That’s not the newest twist on personal search (more…)

Ok, they were diaries or journals. My wife would suggest when I was young the pages were stone and we used chisels to carve on them. She would be exaggerating for comedic effect. It’s why I love her so much. The point is blogs are a relatively new phenomena that involves a shared experience. A chance to share my thoughts and have people respond, suggest new ideas, critique the ones presented and generally have a conversation about the ideas.

What’s so important about my thoughts that you should care? I have worked in marketing for 20+ years. (Unless you consider the time I spent with a lemonade stand where I would try to convince passersby to quench their thirst with an amazingly refreshing icy cold beverage–in that case it has been 30 or so years with a few breaks). I have worked with start-ups, fortune 500s, B2B, B2C, non-profits and every other type of business imaginable. (Well not torture for profit, professional assassins or lots of other businesses I can imagine, but I’m a writer and spend a lot of time imagining things). My point is I suppose you might read the blog in case my experiences help you with copywriting, marketing or whatever else your working on that calls for a brain block to be dislodged.
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