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“What??” I hear you yell, “I can barely keep up with today’s technology, and you want me to worry about technology that hasn’t even been invented yet?” It’s almost enough to make a person head straight for a box of Krispy Kreme donuts.
We should all be concerned about the future because we will have to spend the rest of our lives there.
~Charles F. KetteringHowever, the future is coming—more quickly than ever before. The rate of change in business is blindingly fast, and the rate of change in technology is even faster. Businesses that succeed will be those that plan for that change and embrace change as an opportunity to grow.
Here are three elements to keep in mind as you think about your digital marketing strategy.
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There's a delicate balance between having too many words on a professional web page design and going to the other end of the spectrum of being practically 'wordless'. It is not uncommon for a new web design client to say, "I don't like a lot of words. Nobody every reads the words anyway. It will make the web page design and overall site a lot cleaner looking without all those words."
That statement is true --- and untrue.
The perception is that less words equals a cleaner design. That is not completely accurate in our opinion. The words on the page exist for a true purpose and reason and more often it is their presentation that is destroying the web design. So before you take the red pen to your website content, look at it through a different lens.
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The ability to have a mobile website is here. It’s exciting technology. Or maybe it would be better to say: these are exciting technolo-gies. Responsive web design is in its infancy, different providers are racing to market with differing platforms, and standards just haven’t been developed and adopted (VHS or Beta anyone?).
However, waiting to see what technologies win in the long term isn’t an option for companies that want to remain successful. With more and more users accessing the internet via mobile devices (by 2015, there will be one mobile device per person on earth!), companies must develop a solid strategy for the wide range of screen sizes.
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Now that you’ve planned for a great website design and seen the presentation of your website design, it’s time to evaluate the work and make some decisions.
Evaluate for a Great Design
Tip #7 - Remember your goal.
The question you should ask is not “Do I like this design?” but rather “Will this design get visitors to act in the way I want them to?” If your ultimate goal is to have people sign up for your newsletter, your design better include a fairly prominent newsletter sign up. Instead of asking yourself about your own reaction, ask:
- How will visitors respond to the design?
- Will it meet my business objectives?
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In our last blog post, 12 Tips To Great Web Design Part 1, we talked about how to plan and prepare for a great web design. In this post we’ll look at what to expect for presentation of a great web design.
The Presentation of Great Web Design
Tip #4: Let Your Designer Present the Web Design.
Your web designer should never just email you a .pdf of the new website design and ask 'so what do you think'. Why? Website design is so subjective and there should be more to the design than the 'pretty picture' (if it is going to be effective). You need to understand the thought process of why each element was chosen, the rationale for how it was placed, and how it will engage your visitors when they are on the website.
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