How Much Does a Website Cost?

All my life, I always wanted to be somebody. Now I see that I should have been more specific.  ~Jane Wagner, The Search For Intelligent Life In The Universe, performed by Lily Tomlin

One of the questions we’re most frequently asked is “How much does a website cost?”

In some ways, it’s a question that’s impossible to answer—it’s sort of like asking “How much does a car cost?” The answer depends on whether you’re buying a new car or a used one, what size car you’re buying, whether you’re looking at a top-of-the-line model or an entry-level version, what upgrades you want…the list goes on and on.

However, we’ve always felt that the answer “How much do you want to spend?” isn’t particularly helpful.

While we can’t give an exact price in a blog, hopefully this will help you get an idea of the features you might expect in each price range.

Before we get into the details, here are a couple of overarching points:

  • Websites today need a CMS.(A what?—a Customer Management System lets the website owner add, delete, and update content without calling in the programmers)
  • Speed to market matters.Gone are the days when developers could take a year to design, build, and launch a new website. However, there is still a big difference between needing a site to go live in six weeks versus six months. Timing will impact the cost of site.
  • Functionality and Complexity are the other major factors that determine website cost. The more functions and the more complex those functions need to be, the higher the cost of the website.

Super-Basic Do-It-Yourself

If all you need is a page or two so that potential customers can look up your address, there are a number of DIY options (GoDaddy and Vista are two of the biggest). You get to choose from their pre-designed styles and functions, but you have minimal ability to customize your site. Costs here are generally a few hundred dollars annually. GoZapIt does not offer sites in this arena as they typically don’t offer our clients the customization or functionality they need to grow their businesses.

Entry Level Site

$5K – $10K

What are the basics of a website? Custom design, custom website page layouts, and the types of functionality that are most generally requested by business, for example: posting press releases, an event calendar, products and services pages, a blog, about us page, and a contact form.

Mid-Level Site

$10K – $30K

As complexity of a website increases, we begin to add other functionality. Additional capabilities here might include integration with other systems (either internal or external systems), case studies, interactivity including a photo or video gallery, ability to sign up for newsletters, simple e-commerce.

Sophisticated Site

$35K – $75K

Sophisticated custom websites often require more intricate functionality, including multiple-language abilities, multi-site management, robust e-commerce, and highly customized programming “behind the scenes.”

No matter what business needs from a website in order to grow, be sure to talk with your professional website design and development team to create a clear list of expectations.

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