Five (Really Bad) Online Marketing Mistakes | And How to Avoid Them

Success does not consist in never making mistakes but in never making the same one a second time. George Bernard Shaw

Some websites really focus on the customer. Some focus much more on the business. (Guess which sites do better at attracting and retaining customers?)

Here are five mistakes that are easy to avoid--yet we see them all too often:

1. Don't tell me how great you are. If I want to read glowing review of your product or services, I want to hear the testimonial from a third party.

2. Don’t make me listen to music. Nobody wants to listen to other people’s music. The quickest way for me to close your website is to play music without me having clicked anything.

3. Give me information I will be hard pressed to find elsewhere. Your website should be able to provide me with something I can’t find on Google. Give me a behind-the-scenes look at what you do.

4. Dictionary.com is a free website. As a professional, it’s your job to keep your copy clear of misspellings. After all, if you can’t be bothered to check your spelling, why would you be bothered to do a good job for me?

5. ‘Efficient’ and ‘easy’ are over-used. Overwrought business terms are to marketing what “laugh-out-loud funny” is to comedy reviews. They are so often used that they become background noise.

The bottom line: People come to your website to learn about how your product or business can help them solve a problemin their life. Keep that in mind when you’re creating your website.

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