Go ZapIT launched the new Web site re-design for Doran Manufacturing. Doran is a manufacturer of transportation safety products and have been in business for more than 30 years. The site was both a redesign and a launch of a completely new product line, featuring an industry-leading tire pressure monitoring system (TPMS) that replaced an older system.

Doran’s TPMS launch involved new branding, an entirely new look, a new eCommerce system and a new focus on the TPMS section. The redesign, coupled with a highly competitive market place, that Doran had helped establish, made a focus on search engine optimization a high priority in the architecture, design and writing.