I have six locks on my door all in a row. When I go out, I lock every other one. I figure no matter how long somebody stands there picking the locks, they are always locking three. ~Elayne Boosler
At Chip’s Bakery, a supplier delivered three times more chocolate chips than Chip had ordered. Because it was their error, Chip got a great price on the chips. Rather than waste the opportunity, Chip decided to have a Chip’s Chocolate Chip Cookie Event. While the bakers started mixing cookie dough, he called his webmaster, Bob, to get a notice put on the website.
“Hi, Bob,” said Chip cheerfully, “We’ve decided to have a Chocolate Chip Cookie event today and tomorrow at the bakery.”
“That sounds fantastic,” enthused Bob. “I’ll stop by on my way home and pick up a dozen.”
“Can you put a notice on our website?” asked Chip. “It doesn’t need to be anything fancy—we just need to let people know.”
“No problem,” said Bob, “I’ll have it up a week from Monday.”
All too often we hear from our clients how frustrated they are not being able to update their own site.“It should be easier,” said Mark, VP of Marketing for a medium-sized firm in Cincinnati. “We feel so limited not being able to make changes ourselves. And don’t even get me started about the cost! There have been a lot of missed opportunities because we just weren’t willing to pay to have someone make changes for us.”
The vast majority of sites developed as recently as four or five years ago either required a user to learn almost as much about code as the programmer—or suffer at the mercy of their development company and wait for updates to be made for them.
Content Managment Systems
Today’s world is entirely different. With an array of CMS (Content Management System) tools available, companies can invest in an updated site that allows them to update photos, captions, copy, and ads.
Most CMS tools are relatively easy to master so users can make changes to their website quickly and easily. Imagine being able to post a new seminar, update a price, or add a press release just by pushing a few buttons. No time consuming calls to your web support company, no delays getting information to your customers, and no pesky bills for simple changes.
If you feel somewhat handcuffed by your current site and want to be able to control the content of your site, talk to your website developer about creating a site with a user-friendly CMS.