Google is doing it. Twine. Twitter. Delicious. They offer a version of it. Yahoo and Microsoft are discussing it. What is it? Personal search. It’s being bandied about as the next big thing. A game changer for search engines, search engine marketing and search engine optimization. How does it work? Social bookmarking sites, like Twine and Delicious are straightforward: sites you bookmark lead you to other sites other people have bookmarked that are similar. It’s not so much a search as an exploration of similar sites. A community-based approach to finding what you want. That’s not the newest twist on personal search (more…)

Brevity is the soul of an email marketing subject line. When your new email marketing message shows up you have a nano second or less to differentiate yourself from spam, junk mail, forwards from coworkers and friends and all of the tens or hundreds of emails pouring into people’s in boxes. So what can you do to get your next email marketing message noticed? (more…)

Go ZapIT Interactive has donated their creative services for the Muscular Dystrophy Association’s 25th Annual World’s Largest Office Party. The event, sponsored by the Hyatt Regency, draws thousands of office workers from around the Greater Cincinnati area. It’s a great time, for a great cause, and Go ZapIT is delighted to be given this opportunity to create a lively, fun Web site that gives people a chance to see what a great cause it is.

“Giving back to our community and developing effective marketing for worthwhile organizations is important to us as an agency,” Cowman said, “Over the years, Go ZapIT has been working with Not For Profit organizations to spread ’cause’ awareness, build community relationships, raise more money, while saving valuable time and reducing cost by using the Internet.” (more…)

Ok, they were diaries or journals. My wife would suggest when I was young the pages were stone and we used chisels to carve on them. She would be exaggerating for comedic effect. It’s why I love her so much. The point is blogs are a relatively new phenomena that involves a shared experience. A chance to share my thoughts and have people respond, suggest new ideas, critique the ones presented and generally have a conversation about the ideas.

What’s so important about my thoughts that you should care? I have worked in marketing for 20+ years. (Unless you consider the time I spent with a lemonade stand where I would try to convince passersby to quench their thirst with an amazingly refreshing icy cold beverage–in that case it has been 30 or so years with a few breaks). I have worked with start-ups, fortune 500s, B2B, B2C, non-profits and every other type of business imaginable. (Well not torture for profit, professional assassins or lots of other businesses I can imagine, but I’m a writer and spend a lot of time imagining things). My point is I suppose you might read the blog in case my experiences help you with copywriting, marketing or whatever else your working on that calls for a brain block to be dislodged.
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Go ZapIT delivers the new Web site re-design for Milacron. They are the world’s broadest-line supplier of plastics-processing technologies and industrial fluids.

Milacron’s new site has both a new look and new behind the scenes functionality making the contact system much more targeted and effective, putting the right people in touch. Milacron also launched a microsite in support of a new SERVTEK automotive industry push. Servtek is Milacron’s aftermarket injection molding machine repair/rebuild/retrofit service. For the launch of the new Milacron site, the SERVTEK information was integrated into the primary site

The new Web site for Cosmetic Surgery at University Pointe has been delivered. Cosmetic Surgery at University Pointe is a member of UC Surgeons, Inc. The site offers an information filled resource for patients and prospective patients. It was designed and written to engage, inform, educate and reassure potential patients who are making difficult decisions.

UC Cosmetic Surgery is in a highly competitive field and wanted the site to be easily found in search engines for both the many procedures they offer and the more general category of cosmetic surgery in their geographic region. The site was written and designed with search visibility as a priority.