One of my favorite snacks is Cheetos Natural, which funnily enough, is sold in the health food aisle at the grocery store. They really are “crack snacks”; I’ve been known to go through an entire bag in one sitting.

They aren’t your normal Cheetos, though – they are made of white cheddar, so your shirt and fingers don’t look Oompa-Loompa orange after devouring a bag. As far as the “all-natural” labeling, well, arsenic is “all-natural”, too, so you have to take it with a grain of salt, which I’m sure there’s plenty of as well.
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Technology has been improving rapidly and, well, let’s be honest – these days, the business model you started your company with isn’t quite working out as much as you had hoped.

What’s a business to do?
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“All of us are now wrestling with this idea that there are no great middle-class jobs where someone tells you exactly what to do all day.” 

So says uber marketing guru Seth Godin. On Friday, Goden spoke with Kai Ryssdal of Markeplace fame about the flux that our economy has been going through and how every single one of us has to change what we think about our roles in the workplace. 
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Here’s a headline for you: Big Changes Sweeping Online News. 

But reading about it may cost you. As it should.

Having tried for years to find a way to get people who read online news to pay for it, on Friday, The New York Times announced plans to charge readers for online content. (more…)

“Winning” has been a pretty popular phrase this week, thanks to Charlie Sheen’s, well, I’m not sure what we can even call it – “meltdown” seems too weak a word.

But while we talk an awful lot here about how companies can focus, adjust, and enhance their marketing efforts to get into a coveted winning position, we often overlook how to maintain prominence once on top. (more…)

As if you didn’t already know, there’s a lot of information out there. Of course, your job as a marketer is to keep looking for the latest and most innovative ways to get your message across to the right audience.

You know about Twitter, Facebook, and even trans-media storytelling as new and effective ways of engaging and connecting with your customers. But with so much clutter and noise, is there a better way to keep an audience’s attention? (more…)