You know us marketers: we’re always looking for that BIG statement – the one that will get our clients noticed. Those front-and-center, bold-type, above-the-fold ideas that will elicit “oohs” and “ahhs” from sea to shining sea.­
The big guns, the show-stoppers, the Super Bowl commercials everyone’s talking about at the water cooler the next morning.

And yet.

And yet, it’s often the smallest ideas that get the most attention. The user interface that just makes sense. The fun use of irony that hits our funny bone. The pun used in just the right spot*.
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It wa$ a week of my$tery even the $lytherin Hou$e couldn’t break: What was J.K. Rowling’$ new web$ite, Pottermore, going to be about?

A Harry Potter Encyclopedia? A $pin-off $erie$? A $ocial network for Potter fan$?

Why, of cour$e, it was none of the above: as it turn$ out, Pottermore is nothing more than a place to $ell Harry Potter e-book$.
Dollar signs aside, many Potter fans around the world are irate over what is seemingly one last money-grab from the world’s richest author.
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Go big or go home? I guess it depends on where home is, huh?

This week at GoZAPIt, we were discussing the art of gathering followers on Twitter, and whether the goal to get 10,000 followers was misguided.

For what it’s worth, we like knowing who our clients are – and it’s almost impossible to really know who 10,000 people are.
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We all know that the pen is mightier than the sword, but is it mightier than your sales department?

Some companies are betting on it, and most likely you should, too.

This weekend, The New York Times wrote right past Groupon’s business model, their celestial rise, and their billion dollar Google dodge to focus on what truly makes the company stand aside from the rest of the group coupon and daily deal sites: their content.
“People have grown numb to the elements of advertising that pander to their fears and hopes,” says Groupon’s editor in chief Aaron With.  “[It] insults their intelligence with safe, bland approaches at creativity.”
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Sometimes, the night is just perfect. A romantic, moonlit dinner after a movie that isn’t based on a Hasbro toy line from the 1980s, all topped off with great wine and a high-caloric dessert.

Everything is working out beautifully, it’s just you and your date; it’s almost as if you’re miles away from civilization, in your own little romantic bubble. (more…)

My parents bought a new car this weekend and now, I have a new company to research next time I’m in the market for some new wheels.

Funny how that works, right?

Let’s be honest – as a marketer, you’re about as trustworthy to your customers as that skeevy guy down the street with the hand-painted van that says “Free Candy”. (more…)