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Archive for the ‘Marketing’ Category

October 24th, 2006

Search Engine Marketing: Grab Your Fair Share of Visitors

Your website is a virtual salesman for your business. Are customers beating down your doors with business?

Simply having a website sitting out there in cyberspace doesn’t guarantee visitors. You haven’t found this out the hard way, have you? Fortunately there is something you can do to generate more traffic: it’s called search engine optimization, or SEO.

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September 28th, 2006

Top 10 Search Engine Placement Guarantees: Beware

Web site owner beware! Nobody controls the search engines, therefore, no one can guarantee specific natural rankings. If you come across a firm that guarantees top search engine placement and promises to submit your web site to the 200+ search engines, turn around and RUN! When working on your organization’s presence in the search engines look for firms that focus on these guarantees: measurable improvement on your online visibility and increases in your site traffic flow for targeted and chosen keywords.


August 14th, 2006

There is No Secret SEO Formula

There are many talented designers and developers in the industry. When choosing the right company to help you increase your online exposure and improve your search engine marketing, it is important to know who can actually harm your efforts.

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May 15th, 2006

Search engine optimization (SEO) Defined

Search engine optimization or SEO, is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited.

Search Engine Optimization helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

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February 8th, 2006

Can Go ZapIT help with search engine marketing?

Yes, we welcome the opportunity to work with site marketing for your organization. Search engine marketing is typically a long term, collaborative process. It starts with understanding your organization’s goals and objectives and assess your audience needs. Tools, techniques and strategies are put in place as part of the search engine marketing campaign. The campaign is monitored over time, refined and perfected to maximize your organization’s return on investment.



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