Give me a hint
The Web is a seemingly endless source of information on anything and everything. Problems arise when the information is incorrect or incomplete. Suppose, for example, your company has a name like Universal Import & Exports. There are a lot of companies with this name and similar names, including Universal Exports, of James Bond fame.

So if a client looks for your company, what do they find? You? Someone with a similar (or even identical name, in a global context)? And what if they find you when looking for someone else? Should you care? To the last question, yes. Everyone is a potential client. Figure out why they are finding you. Some things you can’t fix, but some things you can.

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As a kid I used to love to smash Silly Putty down on the color Sunday Comics and stretch and warp and redo Snoopy or Marmaduke. I like dogs, what can I say. So this great looking print piece … you see where I’m going with this? Print and the Web can complement each other. The Web is not print though. Things that work in print can look a little odd online. (more…)

Brevity is the soul of an email marketing subject line. When your new email marketing message shows up you have a nano second or less to differentiate yourself from spam, junk mail, forwards from coworkers and friends and all of the tens or hundreds of emails pouring into people’s in boxes. So what can you do to get your next email marketing message noticed? (more…)

I am not complaining. Nor insulting your site. People are obviously finding it. Take our site (please, for all of you Henny Youngman fans. All three of you still alive.) We have analytics that indicate people have come in from search engines using just the word “web.” Our name is the most frequent search sending people our way and then we do pretty well for services we offer. But “web.” While we are a Web company, there are almost 4 billion competitors for the word “web.” We are happy someone found us that way but we are not really optimized for that. Also someone found us for “Custom programming in Gujarat.” We are not in Gujarat, not even in India. (We are in Cincinnati). So again we are happy someone found our site, but that might not have been an easily converted lead.

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Defining measurable goals allows your organization to monitor and measure ongoing web site performance. General goals such as "increase hits" and "gain higher rankings" should be refined to concrete, actionable user conversions. When you have measurable goals your organization can improve their online performance.

When it comes to placement, everyone knows that organic Search Engine Optimization (SEO) is the key to obtaining visitors for very little cost. It is simply not enough to add some meta tags and submit to the search engines to propel your organization’s web site to the top pages of the search engines. It takes more. Quite frankly, a lot more!

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