December 16th, 2008
Google’s Ready To Dance Again: Personalized Search
Google is doing it. Twine. Twitter. Delicious. They offer a version of it. Yahoo and Microsoft are discussing it. What is it? Personal search. It’s being bandied about as the next big thing. A game changer for search engines, search engine marketing and search engine optimization. How does it work? Social bookmarking sites, like Twine and Delicious are straightforward: sites you bookmark lead you to other sites other people have bookmarked that are similar. It’s not so much a search as an exploration of similar sites. A community-based approach to finding what you want. That’s not the newest twist on personal search (more…)



web developers, we have all been there. You hear from a client that they have received many messages from their website form with random letters that have no meaning to them. You inform your client that those messages are spam and that you will look into it. Unfortunately, it takes a few spam messages in an inbox to get spam blocking applications in place, thus taking a reactive approach. Your first few forms will be the hardest because you are learning what spammers are capable of and what they can do. You must keep a close watch on these forms in particular since they could be easy targets for spammers. As you update these forms to fight spam, you will begin to notice that filtering spam is a constant and long term battle, putting your human mind against that of the spammer. Since there is no end-all, be-all automatic algorithm or program that fights spam now and into the future, you must come up with methods to fight spam.