STEP 1: Discovery Meeting

The project initiations starts with defining your organization’s needs and requirements. Collectively, the team establishes website goals and develop a preliminary scope of your organization’s project details.

STEP 2: Competitive Research and Analysis

This is an in-depth analysis of your competition and your target audience. We outline strengths and weaknesses in your competitor’s online marketing. We also examine your target audience behaviors and plan a marketing strategy.

STEP 3: Architectural Design and Conceptualization

Using your organization’s marketing strategy, the content pages and web navigation are planned on a storyboard. Illustrative drawings are created for the web page design. This is the preparatory step before actual development.

STEP 4: Framework Development

Let your organization’s web site come to life. The site development is put in motion. As design and content are created, it’s launched to a development server where your organization can review the progress on demand.

STEP 5: Testing and Validation

At the conclusion of development, comprehensive testing and validation assures your web site functions on both PC and Mac platforms. Browser compatability is reviewed on Internet Explorer, Netscape, Mozilla, and Safari.

STEP 6: Project Launch

Time to open the curtains. Your organization’s website is published to the live URL for public viewing and client use. From the moment it goes live, the Urchin Analytics V.5 starts tracking visitor behaviors.

STEP 7: Monitoring and Maintenance

Analytic information is routinely reviewed. Web site goals are evaluated and performance is quantified. Ongoing web site maintenance is performed to continue the improvement of your organization’s online marketing performance.