SEO and Hummingbird
In case you didn’t notice, there was a big “What?” in the universe when Google announced their new algorithm, Hummingbird. Here’s what you need to know about search and SEO in the Hummingbird world.
Hummingbird is a completely new release of Google’s search algorithm (not just an update or modification). More than ever, Google is focusing on natural use word search rather than keyword rankings. The new algorithm looks at word context and general phrases rather than individual words. As Google continues to get smarter, experts believe that natural phrasing will continue to drive Google’s analysis of content for search and ranking purposes. The lesson: Write content for your customers and website visitors and Google rankings will follow.
Content is King
It’s not enough to have a great looking website. While the trend for websites continues to be clean, easy-to-navigate design, websites need to have enough content for Google to understand what the website offers—and what differentiates your site from other digital marketers in the same space. The lesson: Content is king. Keeping it relevant and updated remains critical for SEO.
Hummingbird is designed to support users on a mobile device. Hummingbird understands spoken search queries with more detail. Google has recognized the importance of mobile and Hummingbird is a natural extension of the importance of mobile. The lesson: If you haven’t embraced mobile, now is the time to do so. If your site isn’t mobile friendly at a minimum, your site is at risk of falling in Google rankings over time.
The overall lesson: This is great news for consumers and businesses alike. If you’ve been “doing SEO right” your rankings should be stable (or improve). As Google drives more of the ‘right’ traffic to a site, we all win.